Active Research Collective®
Science-backed supplements for health and wellness.

Active Research Collective®

Creative Direction, Web Design, Custom Development, E-Commerce, Generative AI

1-Month Delivery

DTC, Health & Wellness

Active Research Collective® Creative Direction, Web Design, Custom Development, E-Commerce, Generative AI 1-Month Delivery DTC, Health & Wellness

 

A white container labeled 'A Active Research Collective' sitting on a kitchen countertop. The label indicates it is a chocolate-flavored dietary supplement with 30 servings. In the background, there is a potted green plant, a metal faucet, and kitche
A smiling woman with short hair wearing a sleeveless athletic top and crossed arms outdoors during sunset or sunrise, with hills and a cloudy sky in the background.
Two overlapping website pages for ARC, an active research collective, featuring products and promotional content about health, fitness, and supplements.
A person in a white shirt is pouring powder from a white measuring scoop into a glass of water.

The mockups presented above reflect the designs of the project delivered to the client.

Elevating Health and Wellness with Active Research Collective®

Creative Direction, Web Design, Custom Development, E-Commerce, Generative AI

ARC (Active Research Collective) is a science-driven supplement brand on a mission to make health simple, effective, and transparent. With products rooted in clinically studied ingredients like colostrum, collagen, and adaptogenic mushrooms, ARC needed a premium brand identity and digital presence that could stand alongside category leaders while carving out its own space in the wellness market.

Over an intensive creative sprint, Kue developed ARC’s full brand ecosystem—strategy and positioning, visual identity, packaging, website design, copywriting, and Amazon storefront assets. The result was a clean, elevated identity that blends scientific credibility with approachability, giving ARC a polished platform to launch its hero products: Radiance and Resilience. More than just visuals, the work established ARC as a trustworthy, forward-looking voice in the competitive world of modern supplements.

“Thanks a bunch, guys. Really appreciate the diligent and thoughtful work. We really enjoyed working with you, and the site looks great!”

— Serhad K. • CEO, Active Research Collective®

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