FoundrSpace
Coworking centered around connection and life-balance.

FoundrSpace Coworking

Real Estate, Coworking

Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Apparel Design

Ongoing Support

FoundrSpace Coworking Real Estate, Coworking Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Apparel Design Ongoing Support

 

Screenshot of FoundrSpace website homepage featuring coworking space information, with images of people working at desks, meeting rooms, and community support, and a prominent header 'The future of work is hybrid.'
Open laptop displaying FoundrSpace website with features like private offices, diverse community, meeting rooms, reliable WiFi, free beer on tap, spacious desks, phone booths, and pet friendly, on a white desk with decorative objects and a teal curta
Four different graphic t-shirts and a hoodie with printed designs and slogans. The top left t-shirt says 'Distraction. Distraction. Action.' The top right t-shirt features a circular design with lines and the words 'Collaboration is the key.' The bot
Close-up of a logo with the word "foundr" in black text and a teal circle with a white geometric design next to it.
Laptop displaying FoundrSpace website with the text 'The power of space' and a chat support icon.
A multi-story beige building with large windows on the corner of an urban street. The street has a few parked cars, trees, and outdoor patio seating areas. The sky is blue with scattered clouds.

Building FoundrSpace’s Bold, Community-Centered Identity

Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Apparel Design

FoundrSpace emerged as a fresh, community‑focused alternative to rigid coworking giants like WeWork and Industrious, anchored in inclusivity, flexibility, and human connection. Operating across three Southern California locations, it consistently requires a brand and digital presence that genuinely embodies their welcoming, adaptable spirit while standing out in a crowded market.

Kue built the FoundrSpace identity from the ground up: shaping its strategy and naming, designing a logo and full visual system, and extending the brand into motion graphics, custom illustrations, web experiences, print collateral, apparel, and AI-powered assets.

Today, the brand not only thrives visually but continues to fuel FoundrSpace’s growth, recognition—and even earned a Webby Award for their standout website.

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