Illumination Foundation
Disrupting the cycle of homelessness in southern california.

Illumination Foundation

Nonprofit

Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Print Design, Marketing Materials

Ongoing Support

Illumination Foundation Nonprofit Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Print Design, Marketing Materials Ongoing Support

 

Close-up of a document titled 'Illumination Foundation' with the subtitle 'Disrupting the cycle of homelessness' on a light-colored background.
Business card with a black and yellow logo reading 'Illumination Foundation' and a white card with the name Alexandra Grant, title Vice President of Marketing & Communications, contact details, and a QR code on a plain white background.
Screenshot of the Illumination Foundation website displayed on a smartphone and a tablet. The website promotes helping homeless families through donations, with options for one-time or monthly contributions, and features images of a woman and a child
Open magazine with a bright yellow page that says "How to Save the Life of a Human Being." Next page has a black background with white text, a letter from the CEO, and photos of a homeless man on the street and a man giving money with headphones.
Construction sign with black and white diagonal stripes, yellow background, stating 'Illumination Foundation, Under Construction, Coming in 2026' with geographic coordinates and website.
A woman and a young girl playing with colorful toy blocks, smiling and enjoying each other's company in a well-lit cozy room.

The mockups presented above reflect the designs of the project delivered to the client.

Helping Illumination Foundation Shine on a national level

Brand Strategy, Brand Identity, Creative Direction, Web Design, Custom Development, Generative AI, Print Design, Marketing Materials

Illumination Foundation (IF) is a national leader fighting homelessness in Southern California, serving over 3,000+ individuals and families daily through integrated housing and healthcare services. They needed a modern, trustworthy brand and web presence that would strengthen donor, volunteer, and partner engagement—and also reflect the depth and credibility of their mission.

Over a seven-year partnership, Kue refreshed IF’s identity from logo to website and beyond. We kicked off with strategic positioning and design work that emphasized trust, transparency, and impact; created social and fundraising collateral that converted attention into financial support; and built an intuitive, clean website that made it easy for users to take action, whether donating, volunteering, or connecting with IF’s mission. We also integrated AI-powered visuals to share client stories ethically while maintaining anonymity.

The result? Over $20 million in revenue and impact driven, plus improved engagement, stronger grant proposals, and a modern brand capable of moving the needle. 

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