Neighbors & Friends
Pasadena’s community cheesery and charcuterie shop.

Neighbors & Friends

Food & Beverage

Creative Direction, Brand Identity, Print Design, Web Design, Generative AI

2-Week Delivery

Neighbors & Friends Food & Beverage Creative Direction, Brand Identity, Print Design, Web Design, Generative AI 2-Week Delivery

 

A promotional website header for 'Neighbors and Friends,' a community gathering place, with an image of cheese, nuts, and a wine bottle in the background. Includes navigation links for catering and about us, and a button to order online.
A person holding a menu from Neighbors and Friends cafe, featuring sections for coffee, milk and add-ons, tea, juice, breakfast, and stuffed croissants, with a person wearing a white shirt and a brown watch.
A smartphone screen displaying an Instagram post about a Grand Opening event for Neighbors and Friends. The event is scheduled for Friday, November 1, from 12 PM to 7 PM at 88 E. Union Street, Pasadena, CA 91103. The post has received 162 likes.
Two paper bags with croissants inside, one beige and one green, with the text 'Neighbors and Friends' and a small bench illustration, placed on a dark green background with faint food and kitchen illustrations.

The mockups presented above reflect the designs of the project delivered to the client.

Designing a Heartfelt Brand for Neighbors & Friends

Creative Direction, Brand Identity, Print Design, Web Design, Generative AI

Neighbors & Friends is more than just a coffee and cheese shop in Old Town Pasadena. It’s a local hub rooted in community, inclusivity, and the celebration of BIPOC and nonbinary artisans. They needed a cohesive brand identity that genuinely reflected their values and connected with their neighborhood in a memorable way.

Over a fast-paced two-week sprint, Kue delivered a full creative package: from strategy and positioning to visual identity, web design, copywriting, custom illustrations, print menus, and packaging.

By the time of their grand opening, Neighbors & Friends had a polished and inviting brand presence that went far deeper than a logo and captured the warmth, authenticity, and uplifting vibe of the community it serves.

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